Reflection Media

I have never notice before how much media I have consumed in the past. But now that I think of it, I do consume a lot of media. I don't watch television that much but I receive media in different ways. For example, commercials on television, the movie theaters, the billboards, ads, and magazines are forms of media. Media has impact my life, especially my surroundings. I notice that the people around are so influence bu the media in the way they act and dress. Sometimes I think to myself how has media gone so far by doing this to people just to sell their products

All of the media has made me think more. Especially after taking Critical Thinking Class it has open my mind. Now that I see commercials I am aware of the the techniques and needs that they use. It reminds me that before  I had the class, I was able to watch commercials without criticizing the techniques. I wasn't aware the ways that marketers approached to us. Now I can't see even one commercial without saying the technique or the need they used. Thank you Mr. Starace! Ahaha. But I think that is good that I stop and think about what I'm watching and what they attend to do. 

In my opinion I think that it is important to be aware of the media. When people are aware then they will think twice of their actions. It has really open my mind to think in different ways. By kjeeping this blog i have notice that I have been getting better in detecting what techniques they used. also now i could apply it to the videos we say in Critical Thinking like, Missrespresentation, Merchants of Cool, and The Persuaders. Thank you Mr. Starace for teaching us about medias. 

Pepsi - Beyonce

Pepsi is always having different celebrities promoting their soda. For example Sofia Vegara, Nicki Minaj, Jeff Gordon, Brittney Spears, and many more have been the spokesperson for the Pepsi's commercial. But in this commercial it's Beyonce! Beyonce is admired by so many people. It is also said that she was included in Times magazine's list of the 100 most influential people in the world in 2013.

Beyonce is in this commercial. She starts out dancing, like if she was practicing really. Later she gets a Pepsi to hydrate herself. After she has that refreshing drink, she sees her past dances. Beyonce starts to relive her moments. Finally at the end all the mirrors crash and she is drinking her Pepsi and walks away smiling.

 As mention before Beyonce was included in the most influential people in the world. The sad part from that is that she is the role model of many young girls and ladies. Young females look up to her. But what is Beyonce teaching them? How to dress in little clothing? Or too express themselves to dance in a sexual way. In this video, Beyonce is dress in  very short shorts. Also her top is very revealing. In Miss Representation they talked about how young females feel pressure on their physical appearance. They are pressure because of the media. Beyonce is self objectifying herself by dressing herself that way. Young females that are reading this don't feel pressure. You don't have to look like this to be seen pretty. Everyone is pretty in their own way.

An advertising techniques that is used in this video is the association technique. The association technique is the use of celebrities, which in this case is Beyonce. This also connects to testimonial technique because it is showing that Pepsi is always there to refresh her whenever she is tired from a workout.

An advertising basic appeal that is shown here is the physiological needs. Why? Because when Beyonce  goes to go get a Pepsi, the Pepsi was in the the ice chest. What make it a physiological need is when she opens the can it makes the noise.

Don't Fight. Switch.

Everyone wants to capture the best moment with their phones. Well, in this commercial their dislapyed it very well, On one side they have all the Samsung Galaxy S4 and on the other side they have the iPhones.

Chip Ahoy!

Chocolate chip cookies! They are so good! I think that one of my favorite cookies are chocolate chip cookies. Chips Ahoy could bring you an adventure, well base off this print ad. The three boys are having the best time of their youth.

Not only does this cookie has 60 calories, but beside the all that sugar its whole grains. The marketers want to emphasize that their cookies are healthy because their cookies are made of whole grains. The words "whole grains"

Pure Hershey's Pure Happiness

Mmmm Chocolate! I mean who doesn’t love chocolate!?!  Hershey’s Choclate bar is the most famous recognize chocolate bar here in the United States. Oh yeah. The commercial is so cute. It’s an animation about a women’s happiness. Everything is made of chocolate!

This commercial use gestalt because of the music, cameras angles, and color. The music emphasizes a more up beat rhythm that conveys happiness, having a good time. The camera angles for this commercial are shown to refer back to the milk chocolate could transfer to a women diving to a chocolate water then later sharing special moment with her love one.  Especially the color, brown, which is to represent the chocolate. 

An advertising technique is physiology needs. It is a physiological need because it shows the chocolate in many different shape, for example when a drop of chocolate splashes in the chocolate water. Also this commercial contains the need for affiliation because it shows it you eat chocolate then you will be happy sharing your happiness with someone you love. 

Finally the techniques that they use frequently is repetition. The lady kept on saying, “Pure….pure….pure.” This commercial wants to connect with the consumer by becoming a love mark. If you eat Hershey then you will be always happy, is what I think that they want us to make us think. 

Vitamin Water

The first thing that I think of Vitamin water is their many different kind of flavors they have. So many pretty colors to choose from. [:  Others might think that that Vitamin Water is healthy because it has nutrients and vitamins. Since its called “Vitamin Water” it must be healthy. Well not really.

In this ad above it says, “It doesn't have to be this complicated,” and shows a glass filled with different kind of pills. It is using the simple solutions technique because this ad shows that instead of taking all those pills you could just drink vitamin water and its an easy way to be healthy.

There’s a caption on the left corner of this ad. It’s kind of hard to read it but it says this, “Luckily, you have an easier way to get the job done. Each vitaminwater is specially formulated with ingredients you need to both energize and balance your day.” This sentence is an example of weasel words technique. Why? Because they use the words: luckily, easier, balance, energize, formulated. The words make the product sound like its an healthy drink that we need to consume. But in reality it’s not that healthy. It may have a little of bit vitamins in it. However, vitamin water contains 32g of sugar, almost like Coca Cola which contain 39g. It has only seven grams of difference. So would vitamin water be consider as a soft drink? It does contain almost the amount of sugar as a soda, so is it?

Pepsi - The New Skinny Can

“The new skinny can,” is what the ad says. It’s another of Pepsi ads with Sofia Vergara! But this not an ordinary diet Pepsi, it’s the new skinny can! What!    Crazy, right?    Not really -_-   It’s the same old diet Pepsi, but in a different can.

The marketers use an advertising technique, which is reification. Reification is when a word is more powerful than objective reality. For example, the words “new” and “skinny”, are reification. In all the ads, the marketers have “new” in a different color, which makes it to pop out to get people to think, “ It says new, it must be good.” The word “skinny” describes the can not only that but also it makes people think that its for being more skinny or staying skinny or even feeling skinny.

Sofia Vergara! She always looking good, she is slim, pretty, and perfect. What every women wishes to be. This ad is a form of need to achieve because Sofia Vergara is an important person that some women try to be like her. Since she is drinking a diet Pepsi, it makes people want to drink it too because she is a role model to other people. If she drinks diet Pepsi and she is still slim then I won’t gain pounds if I drink diet Pepsi. Noooo, it’s wrong. It will still affect your health in some other way.

But after all, Sofia Vergara and her Pepsi commercials come out good. However, think twice if you drink, eat, shop for certain brands. Is it  because is taste good or it looks good on you, then go ahead. OR is it because a famous person or the majority does it, you also do the same things.