Reflection Media

I have never notice before how much media I have consumed in the past. But now that I think of it, I do consume a lot of media. I don't watch television that much but I receive media in different ways. For example, commercials on television, the movie theaters, the billboards, ads, and magazines are forms of media. Media has impact my life, especially my surroundings. I notice that the people around are so influence bu the media in the way they act and dress. Sometimes I think to myself how has media gone so far by doing this to people just to sell their products

All of the media has made me think more. Especially after taking Critical Thinking Class it has open my mind. Now that I see commercials I am aware of the the techniques and needs that they use. It reminds me that before  I had the class, I was able to watch commercials without criticizing the techniques. I wasn't aware the ways that marketers approached to us. Now I can't see even one commercial without saying the technique or the need they used. Thank you Mr. Starace! Ahaha. But I think that is good that I stop and think about what I'm watching and what they attend to do. 

In my opinion I think that it is important to be aware of the media. When people are aware then they will think twice of their actions. It has really open my mind to think in different ways. By kjeeping this blog i have notice that I have been getting better in detecting what techniques they used. also now i could apply it to the videos we say in Critical Thinking like, Missrespresentation, Merchants of Cool, and The Persuaders. Thank you Mr. Starace for teaching us about medias. 

Pepsi - Beyonce

Pepsi is always having different celebrities promoting their soda. For example Sofia Vegara, Nicki Minaj, Jeff Gordon, Brittney Spears, and many more have been the spokesperson for the Pepsi's commercial. But in this commercial it's Beyonce! Beyonce is admired by so many people. It is also said that she was included in Times magazine's list of the 100 most influential people in the world in 2013.

Beyonce is in this commercial. She starts out dancing, like if she was practicing really. Later she gets a Pepsi to hydrate herself. After she has that refreshing drink, she sees her past dances. Beyonce starts to relive her moments. Finally at the end all the mirrors crash and she is drinking her Pepsi and walks away smiling.

 As mention before Beyonce was included in the most influential people in the world. The sad part from that is that she is the role model of many young girls and ladies. Young females look up to her. But what is Beyonce teaching them? How to dress in little clothing? Or too express themselves to dance in a sexual way. In this video, Beyonce is dress in  very short shorts. Also her top is very revealing. In Miss Representation they talked about how young females feel pressure on their physical appearance. They are pressure because of the media. Beyonce is self objectifying herself by dressing herself that way. Young females that are reading this don't feel pressure. You don't have to look like this to be seen pretty. Everyone is pretty in their own way.

An advertising techniques that is used in this video is the association technique. The association technique is the use of celebrities, which in this case is Beyonce. This also connects to testimonial technique because it is showing that Pepsi is always there to refresh her whenever she is tired from a workout.

An advertising basic appeal that is shown here is the physiological needs. Why? Because when Beyonce  goes to go get a Pepsi, the Pepsi was in the the ice chest. What make it a physiological need is when she opens the can it makes the noise.