Don't Fight. Switch.

Everyone wants to capture the best moment with their phones. Well, in this commercial their dislapyed it very well, On one side they have all the Samsung Galaxy S4 and on the other side they have the iPhones.

Chip Ahoy!

Chocolate chip cookies! They are so good! I think that one of my favorite cookies are chocolate chip cookies. Chips Ahoy could bring you an adventure, well base off this print ad. The three boys are having the best time of their youth.

Not only does this cookie has 60 calories, but beside the all that sugar its whole grains. The marketers want to emphasize that their cookies are healthy because their cookies are made of whole grains. The words "whole grains"

Pure Hershey's Pure Happiness

Mmmm Chocolate! I mean who doesn’t love chocolate!?!  Hershey’s Choclate bar is the most famous recognize chocolate bar here in the United States. Oh yeah. The commercial is so cute. It’s an animation about a women’s happiness. Everything is made of chocolate!

This commercial use gestalt because of the music, cameras angles, and color. The music emphasizes a more up beat rhythm that conveys happiness, having a good time. The camera angles for this commercial are shown to refer back to the milk chocolate could transfer to a women diving to a chocolate water then later sharing special moment with her love one.  Especially the color, brown, which is to represent the chocolate. 

An advertising technique is physiology needs. It is a physiological need because it shows the chocolate in many different shape, for example when a drop of chocolate splashes in the chocolate water. Also this commercial contains the need for affiliation because it shows it you eat chocolate then you will be happy sharing your happiness with someone you love. 

Finally the techniques that they use frequently is repetition. The lady kept on saying, “Pure….pure….pure.” This commercial wants to connect with the consumer by becoming a love mark. If you eat Hershey then you will be always happy, is what I think that they want us to make us think. 

Vitamin Water

The first thing that I think of Vitamin water is their many different kind of flavors they have. So many pretty colors to choose from. [:  Others might think that that Vitamin Water is healthy because it has nutrients and vitamins. Since its called “Vitamin Water” it must be healthy. Well not really.

In this ad above it says, “It doesn't have to be this complicated,” and shows a glass filled with different kind of pills. It is using the simple solutions technique because this ad shows that instead of taking all those pills you could just drink vitamin water and its an easy way to be healthy.

There’s a caption on the left corner of this ad. It’s kind of hard to read it but it says this, “Luckily, you have an easier way to get the job done. Each vitaminwater is specially formulated with ingredients you need to both energize and balance your day.” This sentence is an example of weasel words technique. Why? Because they use the words: luckily, easier, balance, energize, formulated. The words make the product sound like its an healthy drink that we need to consume. But in reality it’s not that healthy. It may have a little of bit vitamins in it. However, vitamin water contains 32g of sugar, almost like Coca Cola which contain 39g. It has only seven grams of difference. So would vitamin water be consider as a soft drink? It does contain almost the amount of sugar as a soda, so is it?

Pepsi - The New Skinny Can

“The new skinny can,” is what the ad says. It’s another of Pepsi ads with Sofia Vergara! But this not an ordinary diet Pepsi, it’s the new skinny can! What!    Crazy, right?    Not really -_-   It’s the same old diet Pepsi, but in a different can.

The marketers use an advertising technique, which is reification. Reification is when a word is more powerful than objective reality. For example, the words “new” and “skinny”, are reification. In all the ads, the marketers have “new” in a different color, which makes it to pop out to get people to think, “ It says new, it must be good.” The word “skinny” describes the can not only that but also it makes people think that its for being more skinny or staying skinny or even feeling skinny.

Sofia Vergara! She always looking good, she is slim, pretty, and perfect. What every women wishes to be. This ad is a form of need to achieve because Sofia Vergara is an important person that some women try to be like her. Since she is drinking a diet Pepsi, it makes people want to drink it too because she is a role model to other people. If she drinks diet Pepsi and she is still slim then I won’t gain pounds if I drink diet Pepsi. Noooo, it’s wrong. It will still affect your health in some other way.

But after all, Sofia Vergara and her Pepsi commercials come out good. However, think twice if you drink, eat, shop for certain brands. Is it  because is taste good or it looks good on you, then go ahead. OR is it because a famous person or the majority does it, you also do the same things.

It's Not Complicated - What's better faster or slower?

“It’s not complicated,” the catch phrase to many of these 30 seconds commercials of AT&T. It’s a short clip on innocent children saying their opinion on what’s better. But at the same time promoting the iPhone 5 on AT&T.  Who doesn't love these commercials? They have little kids and their funny sense of humor on it. They are so adorable.

The form of persuasion for this video is pathos. It is pathos because it appeals to the emotions and sympathetic imagination. The marketers use children in this commercial so we would be able to relate to this. They use children instead of adults because children bring more attention to us with their creative minds they have. For example the man ask the children, what is better faster or slower? All the children respond faster, of course because that’s what they think at the age. AT&T is competing with other phone companies on who is faster and better, so they have the children to say it. Why children? Because they are cute, sweet and honest about things. Which makes us to easy to connect with them. A value assumption is that faster is better, but the reality assumptions is that faster is not always better.

In class we watch The Persuaders, which mentioned different ways marketers try to advertise their products. One way was to show images or videos that people want to see. They don’t show the product until the end because they want you to feel an emotion towards the images. Which is similar to this commercial because they don’t mention the product until the very end. In my opinion I think that AT&T is a super brand, as they say in The Persuaders,  because they usually try to gain a spiritual control like it help family be connected. But in this video it makes itself look like a lower brand because usually lower brands say words like is brighter, faster, better. For example, the end it says, “ Faster is better,”

At the end of this video we will always remember that faster is better because of the children. Their sense of humor will reminds of the AT&T commercials. “Tape a cheetah to her back,” says the kid in the gray.  [: