Mmmm Chocolate! I mean who doesn’t love chocolate!?! Hershey’s Choclate bar is the most famous recognize chocolate bar here in the United States. Oh yeah. The commercial is so cute. It’s an animation about a women’s happiness. Everything is made of chocolate!
This commercial use gestalt because of the music, cameras angles, and color. The music emphasizes a more up beat rhythm that conveys happiness, having a good time. The camera angles for this commercial are shown to refer back to the milk chocolate could transfer to a women diving to a chocolate water then later sharing special moment with her love one. Especially the color, brown, which is to represent the chocolate.
An advertising technique is physiology needs. It is a physiological need because it shows the chocolate in many different shape, for example when a drop of chocolate splashes in the chocolate water. Also this commercial contains the need for affiliation because it shows it you eat chocolate then you will be happy sharing your happiness with someone you love.
Finally the techniques that they use frequently is repetition. The lady kept on saying, “Pure….pure….pure.” This commercial wants to connect with the consumer by becoming a love mark. If you eat Hershey then you will be always happy, is what I think that they want us to make us think.
I agree with everything that you said in your analysis. However, I don't think that this commercial is using gestalt because of the camera angles, I think it is actually using glittering generalities as it uses very appealing images to attract the public eye. I do agree that it is using the music as an example of gestalt, but not the angles. But overall, I agree with your analysis! Great job :)
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