Chocolate chip cookies! They are so good! I think that one of my favorite cookies are chocolate chip cookies. Chips Ahoy could bring you an adventure, well base off this print ad. The three boys are having the best time of their youth.
Not only does this cookie has 60 calories, but beside the all that sugar its whole grains. The marketers want to emphasize that their cookies are healthy because their cookies are made of whole grains. The words "whole grains"
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ReplyDeleteThis is a very interesting ad. I think the glittering generalities technique is used to an extent, as it says, "experience youth guilt free," almost as if you will be youthful if you eat these cookies. Also, magic ingredients, as these cookies have "60 calories per cookie whole grains still delicious!" They must have something magical in them, which makes them this incredible, right?! Because of this, I think the target market is people who are middle aged, worried about their weight, and as you discussed above, love chocolate chip cookies!
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