Pepsi - The New Skinny Can

“The new skinny can,” is what the ad says. It’s another of Pepsi ads with Sofia Vergara! But this not an ordinary diet Pepsi, it’s the new skinny can! What!    Crazy, right?    Not really -_-   It’s the same old diet Pepsi, but in a different can.

The marketers use an advertising technique, which is reification. Reification is when a word is more powerful than objective reality. For example, the words “new” and “skinny”, are reification. In all the ads, the marketers have “new” in a different color, which makes it to pop out to get people to think, “ It says new, it must be good.” The word “skinny” describes the can not only that but also it makes people think that its for being more skinny or staying skinny or even feeling skinny.

Sofia Vergara! She always looking good, she is slim, pretty, and perfect. What every women wishes to be. This ad is a form of need to achieve because Sofia Vergara is an important person that some women try to be like her. Since she is drinking a diet Pepsi, it makes people want to drink it too because she is a role model to other people. If she drinks diet Pepsi and she is still slim then I won’t gain pounds if I drink diet Pepsi. Noooo, it’s wrong. It will still affect your health in some other way.

But after all, Sofia Vergara and her Pepsi commercials come out good. However, think twice if you drink, eat, shop for certain brands. Is it  because is taste good or it looks good on you, then go ahead. OR is it because a famous person or the majority does it, you also do the same things.