Vitamin Water

The first thing that I think of Vitamin water is their many different kind of flavors they have. So many pretty colors to choose from. [:  Others might think that that Vitamin Water is healthy because it has nutrients and vitamins. Since its called “Vitamin Water” it must be healthy. Well not really.

In this ad above it says, “It doesn't have to be this complicated,” and shows a glass filled with different kind of pills. It is using the simple solutions technique because this ad shows that instead of taking all those pills you could just drink vitamin water and its an easy way to be healthy.

There’s a caption on the left corner of this ad. It’s kind of hard to read it but it says this, “Luckily, you have an easier way to get the job done. Each vitaminwater is specially formulated with ingredients you need to both energize and balance your day.” This sentence is an example of weasel words technique. Why? Because they use the words: luckily, easier, balance, energize, formulated. The words make the product sound like its an healthy drink that we need to consume. But in reality it’s not that healthy. It may have a little of bit vitamins in it. However, vitamin water contains 32g of sugar, almost like Coca Cola which contain 39g. It has only seven grams of difference. So would vitamin water be consider as a soft drink? It does contain almost the amount of sugar as a soda, so is it?