Abercombie's shirtless ads

I thought that Abercombie & Fitch was a store that sells clothes, but this ad has shirtless people. What, I don’t get it. Well most of there ads that they have include shirtless men or a little of clothing that is worn. But is it necessary to have this picture. Most of Abercombie’s pictures end up as a design for their bags.

How does this picture attract consumers?  Well, first of all the brand, “Abercombie & Fitch” is a reification itself. When that name is heard or seen in ads, commercials, on clothing; people think of it as this brand is so amazing that all the clothes are made from good material. This reminds me of a fallacy, which is ad populum. Why? Because since a lot people wear this brand then this brand is cool to wear. No! that does not make this brand “cool”

The image above follows a basic appeal for advertising. Which is need for sex, because it shows a picture of guy and lady shirtless and right on top of each other. I think next time they should have people wearing their close to promote their clothes that they are selling, instead of them having no clothes. At first I thought it was a store of intimate clothes, since most of the guys are shirtless. But if they want the consumers to have  the right impression then they should think what image to have on their bags.